Our strategy
Nils Feldmann
Chairman, Palmstone Group
We do not build around predetermined exit dates. Our preference is to hold and compound exceptional companies for the long term, while retaining the flexibility to act when a company's circumstances or the Group's strategy changes.
We are not building around financial arbitrage. A Palmstone platform should give specialist companies the capital, technology, distribution, purchasing power, and shared capabilities to compete with much larger organisations while preserving what made them successful.
Our in-house Digital Lab develops proprietary tools, automation, data infrastructure, and operating systems for Group companies. The objective is practical: accelerate growth, improve service, increase efficiency, and expand operating margins from within.
We equip operators and teams with modern tools, high-quality data, clear accountability, and systems that remove low-value work. The objective is not headcount minimisation; it is to help talented people make better decisions, move faster, and build stronger companies.
Software thesis
Code is increasingly easy to reproduce. Palmstone builds software companies around structural advantages that deepen with scale, usage, and time.
Datasets, feedback loops, and accumulated intelligence that improve as customers use the product.
Products that become part of how customers operate, rather than another interchangeable software tool.
Direct access to customers and repeatable acquisition channels that do not depend on a single platform.
Technology, integrations, and operating knowledge that take sustained execution to reproduce.
Palmstone partners with exceptional operators to build independent companies from inception. The co-founder leads the business; the Group contributes a deployable operating stack, proprietary lead data, go-to-market systems, distribution, technology, and selective capital.
Co-found with a domain expert or ambitious operator who holds meaningful equity and leads the company day to day.
Launch with proven CRM, signing, talent, workflow, data, and reporting infrastructure rather than rebuilding foundational systems from scratch.
Use Palmstone's lead databases, origination systems, outbound infrastructure, positioning, and conversion workflows to create repeatable demand.
Build a focused team, brand, product, and P&L while retaining access to the Group's shared capabilities and selective capital.
Palmstone acquires strong foundation companies and builds specialist operating groups through selective complementary acquisitions.
Establish a narrow operating thesis, acquisition criteria, management model, and financing framework.
Partner with a durable, management-led company that can serve as the nucleus of a broader operating group.
Add complementary companies to create regional density, broaden recurring service lines, and deepen technical capability.
Strengthen distribution, technology, reporting, talent, procurement, and capital structure across the platform.
Initial consolidation thesis
Palmstone acquires and develops established service companies supported by regulation, recurring compliance requirements, and operational necessity.
Services customers are required to purchase or cannot operate without.
Established management, recurring revenue, and durable customer relationships.
Growth through investment, digitalisation, and selective complementary acquisitions.
For business owners and advisers
Long-term ownership